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未来三年，Facebook将投资3亿美元帮助全球新闻机构。_我的网站

郑板桥

A | Facebook今天宣布，未来三年将投资3亿美元在全球地方新闻上。 With inflation near 40-year highs and gas prices still far above normal, sub-premium beer Busch Light is flying off the shelves.,Busch Light’s manufacturer, beer giant Anheuser-Busch (A-B), has had less than stellar years recently. The company’s flagship beers Budweiser and Budlight have been consistently shedding market share, but the company’s cheapest option Busch Light has been performing well, jumping 4% in sales over the last year. It is now among the top three fastest-growing beers in the country and is also the country’s best-selling sub-premium beer.,Meanwhile, Busch Light’s competitors Coors Light and Miller Light have, like Bud Light, seen their sales drop in recent years. Busch Light’s success cannot be entirely attributed to inflation; its sales have increased over the past three years, well before gas prices and inflation started pinching Americans’ wallets, but it is hard not to think it is a factor.,Harry Schuhmacher, editor of Beer Business Daily, told the St. Louis Post-Dispatch that inflation and gas prices are undoubtedly contributing factors. He believes drinkers of premium light beers are likely switching to Busch Light to help make ends meet.,“If they’re living paycheck to paycheck, they’re definitely going to go that route,” Schumacher said.,It probably does not hurt that Busch Light makes a significant percentage of its sales at gas stations, where consumers are particularly feeling the pinch.,According to buykegbeer.com, the national average price of a ½ barrel keg of Busch Light is $80. Each keg contains 15.5 gallons of beer, making the price of Busch Light $5.16 per gallon when purchased that way. While that is higher than the national average price of gas, currently $4.75, it is cheaper than gasoline in multiple states, including the entire West Coast, Alaska, Hawaii, and Illinois.,Unfortunately, no car can currently run on Busch Light.,A-B pushing Busch Light’s presence on social media, as well as a Super Bowl commercial featuring Kenny G, and a sponsorship of the County Music Association Festival that made Busch Light the official beer of the event, are also factors cited for Busch Light’s recent rise in popularity.。

B | 此前，Facebook因其在全球新闻业务中的角色受到批评。Facebook周二表示，对时间和金钱的投资是其先前帮助美国和世界其他地区新闻编辑创建和维护可行商业模式以确保其生存的计划的一个重大扩展。

C | 据即将接受投资的公司称，与以往对新闻业务的投资不同，Facebook最新一轮投资的特点是缺乏与Facebook产品的链接。

D | 据报道，Facebook此前几轮对新闻业务的投资旨在鼓励出版商依靠Facebook交付产品。在这种模式下，当Facebook的战略发生变化时，许多新闻机构的利益将受到影响。Facebook负责全球新闻合作的副总裁坎贝尔·布朗在一份声明中说：“我们将继续打击Facebook上的虚假新闻、虚假信息和低质量新闻。

E | 同时，我们有机会和责任帮助当地新闻机构发展壮大。

F | 先前的批评者指出，Facebook为仇恨言论、错误信息和政治干预提供了平台。根据Facebook的计划，美国的第一轮投资将有助于增加当地报道的资源，帮助研究如何利用技术改进新闻收集和创造新产品，招募“受训社区记者”，并将他们安置在当地的新闻室。此外，它还将帮助资助一个类似于和平公司的项目，在五年内将1000名记者安置在当地的新闻编辑室。投资将由普利策中心、美国报道、奈特·伦费斯特地方新闻改革基金、地方媒体协会和地方媒体联盟、美国新闻项目和社区新闻项目进行。去年12月，Facebook宣布向英国出版商投资600万美元。脸谱网还计划扩大去年推出的加速器计划，以帮助诸如旧金山纪事和丹佛邮政等当地新闻编辑室提高他们吸引用户和会员捐款的能力。