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临平为长三角新消费企业筑起“凤凰巢”_我的网站

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一 | 连续6年销量第一老字号走上“破圈”之路每日商报讯从杭甬高速临平站口下来，五分钟的车程就能看到迎宾路东面矗立着三幢玻璃幕墙高楼，阳光之下，鳞片式幕墙折射出阵阵金光，这里便是临平打造的长三角新消费总部基地。

二 | 过去两年，超800家新消费、数字经济和品牌运营类企业成为这座建筑里的“住户”，覆盖时尚美妆、未来食品、数字新零售等六大赛道。 CAPE CANAVERAL, Fla. -- NASA’s Psyche spacecraft rocketed away Friday on a six-year journey to a rare metal-covered asteroid.Most asteroids tend to be rocky or icy, and this is the first exploration of a metal world. Scientists believe it may be the battered remains of an early planet's core, and could shed light on the inaccessible centers of Earth and other rocky planets.SpaceX launched the spacecraft into an overcast midmorning sky from NASA’s Kennedy Space Center. Named for the asteroid it’s chasing, Psyche should reach the huge, potato-shaped object in 2029.“It's so thrilling,” said Laurie Leshin, director of NASA’s Jet Propulsion Laboratory. Added Arizona State University's Jim Bell, part of the Psyche team: “What a great ride so far.”An hour later, the spacecraft separated successfully from the rocket's upper stage and floated away, drawing applause from ground controllers.After decades of visiting faraway worlds of rock, ice and gas, NASA is psyched to pursue one coated in metal. Of the nine or so metal-rich asteroids discovered so far, Psyche is the biggest, orbiting the sun in the outer portion of the main asteroid belt between Mars and Jupiter alongside millions of other space rocks. It was discovered in 1852 and named after Greek mythology’s captivating goddess of the soul.“It’s long been humans’ dream to go to the metal core of our Earth. I mean, ask Jules Verne,” lead scientist Lindy Elkins-Tanton of Arizona State University said ahead of the launch. “The pressure is too high. The temperature is too high. The technology is impossible,” she said. “But there’s one way in our solar system that we can look at a metal core and that is by going to this asteroid.”Astronomers know from radar and other observations that the asteroid is big — about 144 miles (232 kilometers) across at its widest and 173 miles (280 kilometers) long. They believe it’s brimming with iron, nickel and other metals, and quite possibly silicates, with a dull, predominantly gray surface likely covered with fine metal grains from cosmic impacts.Otherwise, it’s a speck of light in the night sky, full of mystery until the spacecraft reaches it after traveling more than 2 billion miles (3.6 billion kilometers).Scientists envision spiky metal craters, huge metal cliffs and metal-encrusted eroded lava flows greenish-yellow from sulfur — “almost certain to be completely wrong,” according to Elkins-Tanton. It's also possible that trace amounts of gold, silver, platinum or iridium — iron-loving elements — could be dissolved in the asteroid's iron and nickel, she said. “There's a very good chance that it’s going to be outside of our imaginings, and that is my fondest hope," she said.Believed to be a planetary building block from the solar system’s formation 4.5 billion years ago, the asteroid can help answer such fundamental questions as how did life arise on Earth and what makes our planet habitable, according to Elkins-Tanton.On Earth, the planet's iron core is responsible for the magnetic field that shields our atmosphere and enables life.Led by Arizona State University on NASA’s behalf, the $1.2 billion mission will use a roundabout route to get to the asteroid. The van-size spacecraft with solar panels big enough to fill a tennis court will swoop past Mars for a gravity boost in 2026. Three years later, it will reach the asteroid and attempt to go into orbit around it, circling as high as 440 miles (700 kilometers) and as close as 47 miles (75 kilometers) until at least 2031.The spacecraft relies on solar electric propulsion, using xenon gas-fed thrusters and their gentle blue-glowing pulses. An experimental communication system is also along for the ride, using lasers instead of radio waves in an attempt to expand the flow of data from deep space to Earth. NASA expects the test to yield more than 10 times the amount of data, enough to transmit videos from the moon or Mars one day.The spacecraft should have soared a year ago, but was held up by delays in flight software testing attributed to poor management and other issues. The revised schedule added extra travel time. So instead of arriving at the asteroid in 2026 as originally planned, the spacecraft won’t get there until 2029.That’s the same year that another NASA spacecraft — the one that just returned asteroid samples to the Utah desert — will arrive at a different space rock as it buzzes Earth.___The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group. The AP is solely responsible for all content.。依托艺尚、知得、颐高、博众等孵化载体赋能，丰厚的产业沃土孵化出众多突围成长的企业，一个个品牌在长三角新消费版图上“腾飞”。

三 | 从“磨坊”到“磨方” 一家百年老字号的“破圈”之路位于总部基地C座6楼的浙江仁之初健康产业有限公司，是百年老字号“老金磨方”的运营总部。品牌的故事始于1912年，从河北大名起家，到上世纪90年代在杭州开设了第一家线下磨坊‌，2008年搭上电商风口开始做线上生意。

四 | 2018年，顺应年轻人追求的养生潮流，产品既要健康、口味好，还要方便、好玩，“我们打造出第一款开袋即食的黑芝麻丸”，COO马诗尧介绍道。这一改变，让一颗直径约3厘米的芝麻丸撑起了连续6年全球销量第一的宝座。截至目前，老金磨方芝麻丸累计热销超11.2亿颗，品牌全渠道GMV突破10亿元。老金磨方也先后获评杭州老字号和浙江老字号。爆款背后，是持续的创新。企业坚持“古方新制”，将“九蒸九晒”古法传统工艺现代设备化，去年还创新研发出“湍流研磨技术”国家专利。“运用这一项技术，我们可以把所有粉末状产品打磨到1000目”，马诗尧解释，简单来说，就是把原料磨得比化妆品粉末还细，更有利于药食同源的材料释放多糖、β-葡聚糖等可溶性膳食纤维，方便冷水冲泡和人体吸收。创新技术发展的同时，老金磨方也在寻找能够承载其增长的“新巢”。

五 | 2025年，老金磨方正式搬迁至长三角新消费总部基地。为何选择临平？区位优势、产业生态是关键因素。

六 | “临平作为杭州最年轻的行政区，融长接沪，聚集大量新杭州人，人才活力强，我们公司大概有70%的员工都来自临平及周边。

七 | ”马诗尧表示。最重要的是“下楼即达”的产业生态。

八 | 老金磨方的淘宝直播代运营机构就在同一栋楼的A座。“以前通过电话或出差沟通，效率被拉长了。现在下楼走到咖啡厅，5分钟就能把事情谈完。”这种“一站式触达”的便利，让企业的效率大幅提升。扎根于此，接下来老金磨方还将持续夯实国内市场，同时依托国际化商超打开海外市场。谈及未来，马诗尧有着深深期待，“希望深耕技术与供应链建设，让老金磨方从杭州老字号迈向浙江老字号，最终成为‘中华老字号’，推广中国的食养文化。”筑巢引凤一座“凤凰巢”的产业雄心在“凤凰巢”里扎根的企业，远不止老金磨方一家。

九 | 自2024年11月启动招商以来，长三角新消费总部基地已集聚超800家企业入驻，其中不乏上市公司全资子公司、行业头部电商企业以及人工智能+新消费科技型企业。

十 | 根植于此的优质营商环境，同样为企业发展增添底气。临平新城管委会相关负责人介绍，近年来新城深入践行“人才引领、创新驱动、产城融合”发展战略，秉持“店小二”服务理念，推动人才、技术、资本、市场各类要素加速集聚，持续打造竞争力更强、吸引力更足的营商环境，护航企业走好高质量发展之路。长三角新消费总部基地相关负责人将基地比作一座“超级连接器”。“这是产业生态基底，我们有着支持企业发展的‘三大法宝’。”首先是“资金活水”，联合投资机构推出定制化供应链金融服务；其次是“品牌推手”，集结顶级MCN服务商，提供从工业设计到直播带货等全面支持；同时还提供“出海跳板”，专设跨境出海专委会，目前已链接30余个跨境电商平台、30余家全链路服务商，为企业提供出海咨询、知识产权、财税合规、品牌营销一站式解决方案。如果说资金、品牌、出海是服务的“三驾马车”，那么AI则是牵引马车向前的引擎。2025年底，“AI+新消费应用场景创新协同站点”正式落地基地，一个个“AI+”应用项目也在临平开花，从家庭机器人到校园情绪感知引擎，从AI英语发音训练到智能宠物健康管家……“在新消费这条路上，企业不是在单打独斗，是整个生态在推着你往前走。”相关负责人表示，未来“润物细无声”的服务力将会成为支撑产业发展的关键变量。从一家百年老字号的“破圈”，到一座城的产业雄心，长三角新消费总部基地正在重新定义“筑巢引凤”的内涵。巢不只是房子，更是生长的土壤；引不只是招引，更是让每一只“金凤凰”在这里找到腾飞的风口。可以预见，一座新消费产业高地正在临平加速崛起。